Primer – Brighton Northville Paint Co.

Benjamin Moore Paint Primer

When to Use Paint Primer

Quality paint starts with proper preparation, which is why Brighton/Northville Paint Company offers Benjamin Moore's complete collection of premium primers. While many modern paints include primer, certain projects demand a dedicated priming step to achieve professional results.

Benjamin Moore primers are essential when working with porous surfaces like fresh drywall or natural wood. Without proper priming, these materials can absorb excessive paint, leading to uneven coverage and unnecessary additional coats. Our primers create the perfect foundation, ensuring your topcoat delivers rich, consistent color.

Making a dramatic color transition? A quality primer is your secret weapon. When moving from deep to light shades, our primers help achieve true color accuracy while minimizing the number of topcoats needed. They're also invaluable for concealing stubborn imperfections – from water stains to smoke damage – that might otherwise bleed through standard paint.

Visit our store to explore Benjamin Moore's premium primer collection and let our experienced team help you select the ideal primer for your specific project needs. With the right foundation, you'll achieve beautiful, lasting results that make every painting project a success.

Paint Primer Benefits

Now you know when to use Benjamin Moore paint primer, but what are its benefits?

BETTER PAINT ADHESION

You'll get the best results when you paint clean, dry surfaces, but some materials, like metal, aren't ideal for painting. Using primer first will give the paint an exceptional surface to adhere to, giving you the best-looking results.

LONG-TERM DURABILITY

Applying primer first will cover any small fissures and help prevent moisture from getting underneath the paint, which can cause bubbles and peeling.

ENHANCED APPEARANCE

Primer provides a completely smooth surface for the paint to adhere to, so it will dry evenly and without showing imperfections on the painted surface.

Fresh Start® Premium Interior Primers

HIGH-HIDING ALL-PURPOSE PRIMER

The ultimate primer for interior applications, this formula is low-VOC and seals and suppresses most bleeding stain types.

UNDERCOATER & PRIMER/SEALER

Formulated for excellent flow and leveling, this primer offers a high film build for an ultra-smooth finish. It is ready for sanding or recoating after two hours.

ALL-PURPOSE PRIMER

An oil-based formula that offers superior tannin blocking, adhesion, and hide, and seals uniformly.

Fresh Start® Premium Exterior Primers

DECK & SIDING PRIMER

A formula designed for tannin-rich woods, Deck & Siding Primer adheres to even the most weathered and chalky surfaces.

HIGH-HIDING ALL PURPOSE PRIMER

A maximum hide formula ideal for drastic color changes that is low-VOC and fast-drying.

ALL-PURPOSE PRIMER

A do-it-all primer, undercoater, and stain-blocking sealer for horizontal and vertical applications. This product offers a four-hour recoat time and excellent hide.

Professional Primers

MULTI-PURPOSE PRIMER

A spatter-resistant, quick-drying formula that is the perfect go-to primer for many interior and exterior surfaces.

FAST SANDING PRIMER

An acrylic formula with outstanding flow and leveling ready to sand an hour after application.

DRYWALL PRIMER

Formulated specifically for new and painted drywall, this primer offers excellent sealing and holdout.

INSL-X® Primers

PRIME ALL® MULTI-SURFACE LATEX PRIMER SEALER

This perfect multi-purpose formula offers exceptional flow and leveling and is dry to the touch in under an hour.

AQUA LOCK® PLUS PRIMER/SEALER

A water-based formula that offers quick-drying stain-blocking power and a mold-resistant coating, even in humid areas.

PRIME LOCK PLUS

A high-hide formula for interior and exterior use. Prime Lock Plus offers outstanding adhesion to glossy surfaces and excellent enamel holdout.

STIX® WATERBORNE BONDING PRIMER

This waterborne alkyd paint cures to a robust An acrylic-urethane primer that adheres effortlessly to the most challenging surfaces, including PVS, glass, pre-coated siding, galvanized metal, and more.

BLOCK OUT® EXTERIOR TANNIN BLOCKING PRIMER

Use this effective tannin-blocking formula on exterior wood, metal, and masonry.

REDUCED ODOR OIL-BASED PRIMER

A stain-blocking primer that is dry to the touch after only 30 minutes. It offers outstanding adhesion.

HIGH BUILD PEEL BONDING PRIMER

A formula specifically for surfaces with peeling paint. It remains flexible over time and is ideal for wood, galvanized metal, or masonry surfaces.

HIGH BUILD LATEX PRIMER

An easy-to-sand formula with a level 5 finish on new drywall, composition board, or cured plaster.

VAPOR BARRIER PRIMER/SEALER

A low VOC latex primer that provides a Class II vapor barrier. The quick-drying formula is perfect for wallboard and plaster surfaces.